Where flower shop experience becomes teachable strategy.
No gatekeeping. Just guidance, truths, and maybe some laughs.

Christmas bonus season can feel like a minefield. Tight budgets, tired staff, and the pressure to give something. This honest, florist-focused guide breaks down when to give bonuses, when not to, how to communicate with your team, and what meaningful alternatives still build loyalty and morale. If December feels heavy, this will help you breathe again.

Spin the dreidel, not your wheels! Florists, learn how to prepare, market, and sell beautiful Hanukkah arrangements thoughtfully. Connect with local synagogues, stock blue and white blooms, partner with artisans, and use your systems to reach past customers. Show up professionally, avoid politics, and make this holiday a meaningful, profitable opportunity for your shop without the stress.

December is one of the easiest times for florists to collect customer data and if you’re not doing it yet, you’re leaving money on the table. Learn how to start gathering names, emails, and phone numbers (even with nothing more than a clipboard), why Christmas shoppers are the perfect data source, and how better systems set your shop up for stronger marketing and higher sales in the New Year.