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The Bloom
Room
A Clipper Blog
Where flower shop experience becomes teachable strategy.
No gatekeeping. Just guidance, truths, and maybe some laughs.


All I Want for Christmas… Is a Bonus (But Let’s Talk Reality)
Christmas bonus season can feel like a minefield. Tight budgets, tired staff, and the pressure to give something. This honest, florist-focused guide breaks down when to give bonuses, when not to, how to communicate with your team, and what meaningful alternatives still build loyalty and morale. If December feels heavy, this will help you breathe again.
Dec 16, 20254 min read


Spin the Dreidel, Stock the Delphinium: Hanukkah for Florists
Spin the dreidel, not your wheels! Florists, learn how to prepare, market, and sell beautiful Hanukkah arrangements thoughtfully. Connect with local synagogues, stock blue and white blooms, partner with artisans, and use your systems to reach past customers. Show up professionally, avoid politics, and make this holiday a meaningful, profitable opportunity for your shop without the stress.
Dec 9, 20253 min read


Let’s Make Thanksgiving Great Again: A Florist’s Guide to Standing Out This Fall
Ah, Thanksgiving... The time of pumpkin spice, awkward family debates, and for florists in the US, a pretty big floral opportunity. Sure, it's not Christmas, but Americans go all out.
Canadians? Not so much. In Canada, our Thanksgiving isn't tied to a beloved national sport nor is it close to Christmas either, so there you have it. But if you are looking south, there's a chance to make Thanksgiving a profitable and memorable season for your shop.
Nov 18, 20254 min read
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