Where flower shop experience becomes teachable strategy.
No gatekeeping. Just guidance, truths, and maybe some laughs.

December is one of the easiest times for florists to collect customer data and if you’re not doing it yet, you’re leaving money on the table. Learn how to start gathering names, emails, and phone numbers (even with nothing more than a clipboard), why Christmas shoppers are the perfect data source, and how better systems set your shop up for stronger marketing and higher sales in the New Year.

Ah, Thanksgiving... The time of pumpkin spice, awkward family debates, and for florists in the US, a pretty big floral opportunity. Sure, it's not Christmas, but Americans go all out. Canadians? Not so much. In Canada, our Thanksgiving isn't tied to a beloved national sport nor is it close to Christmas either, so there you have it. But if you are looking south, there's a chance to make Thanksgiving a profitable and memorable season for your shop.